Ear and Eye Protection

Ear and Eye Protection
Ear and Eye Protection

Wednesday, July 27, 2011

DIY Photography and the subliminal rejection of image

When Chris phoned me and said "John I have a client who needs some help, has taken his own pictures for a press release and now we cant get it published" It was an all to familiar story. We live in a competitive sophisticated media orientated world. and the press are hungry for good content. However the average visitor to a Web site will scan for less than ten seconds if the content is lacking stopping power. The subliminal rejection of image is ruthless and unforgiving.

Client Picture

Ikon's Industrial Photography

The Published Image

A good picture will always get published a great picture will get you on the front cover. This assignment involved predicting the right weather choosing the right time of the day and the right equipment.

Ikon Industrial Photography